Being on the internet is like playing in the big leagues. But there is no reason to be intimidated, in reality the new digital technologies are increasingly accessible to all types of users. The real challenge now is to be visible on the internet. Currently, in this universe there are more than 1 billion web pages, how do you stand out from the crowd? The keys are in online marketing. So let’s talk about Digital Marketing.Why is it essential in 2019?
Why is Digital Marketing so important?
It was Bill Gates, co-founder of Microsoft and one of the richest men in the world who said “If your company is not on the Internet, your company does not exist.” And it is very true, since statistics reveal in 2018 that 53% of the world’s population uses the internet. And the countries that have the lowest rate of internet use are not exactly in Latin America. It means that your customers or potential users are concentrated on the internet.
But nowadays it is no longer enough to just appear on the internet, there are too many websites related to your business line, topic, or idea in general, which makes it very difficult for users to find you when they perform searches related to your website. That is why it is of the utmost importance to have a website and at the same time have a digital marketing campaign that will help you to stand out from the competition.
But if we talk about digital marketing, why is it essential in 2019? We have to ensure, first of all, that the figures of life on the internet are increasing, not decreasing. If 2018 was a year of content viralization, 2019 will undoubtedly be more so. Let’s look at some important statistics that can reveal a lot of information to us.
Influential statistics for 2019
- 85% of teens use YouTube, 72% use Instagram, and 69% have Snapchat.
- 57% of users would not recommend a company that had a website that was poorly adapted to Smartphone screens.
- Mobile advertising is expected to account for 72% of all digital advertising spending in the United States by 2019.
- The number of people who use email in the world will reach 3.8 billion people in January 2019. It is important to consider this aspect for online marketing strategies.
- Companies that update their blog at least 20 times a month generate 3.5 more traffic than those that do not work on their content constantly.
What these statistics reveal is that the world revolves around the internet, but driven by digital marketing. If you still have questions about digital marketing, why is it essential in 2019? Take a look at these rationales.
Fundamental reasons to hire a digital marketing agency
- It is profitable. With a much lower investment than traditional advertising strategies, a greater number of customers are reached. In 2019, 30% of global companies show that they intend to allocate their traditional marketing budget towards online marketing.
- An effective strategy in the hands of a good agency increases the profits of the company. From leads and subscribers, to sales.
- Followers can interact with the brand when it has a good presence on the internet. This keeps them interested and at the same time attracts a lot more followers.
We hope that this data will help you decide in 2019 for digital marketing.