We tend to think that creating web analytics and optimization strategies is very simple. That we only need to have the knowledge about different topics related to web development and that’s it. However, this is not the case. The creation of web analytics and optimization strategies require tools that allow us to delve into the different and very complex concepts, as well as have a fairly broad logical-creative level. And of course, clear ideas of where we want to go. Here we share some ways to get it right.